Breonna Taylor Scholarship for Racial Justice Advocate Toolkit
Advocates serve as volunteers by actively promoting our giving opportunity and encouraging others to make a gift. You play an important role in the success of this campaign by building excitement through sharing the campaign with peers over social media, email and text.
Here's how you can help in three easy steps:
- Sign up for GiveCampus
- Go to www.givecampus.com/schools/CollegeofSaintBenedict/signup and click 'sign up.' You can either use your Facebook account or email. Being logged into Give Campus enables all the powerful sharing features.
- Make a personal gift to the Breonna Taylor Scholarship for Racial Justice. Help us start the campaign strong by making your gift right away.
- Become an advocate to track and increase your impact
- We know your voice matters and the advocate feature allows you to easily connect with peers and encourage them to get involved with the campaign. By being an advocate you can help other donors' gifts go further, add your own story to the campaign, and even track how many clicks, gifts, and dollars your outreach is driving in real time.
- Learn more about how to become an Advocate.
- Actions Toward a More Inclusive CSB/SJU
- Advocate Talking Points
- CSB/SJU Smartphone Video Cheat Sheet
Image to save and use on social media (right click image and save to your computer):
Add a Facebook profile picture frame:
- Click update on your Facebook profile picture.
- Click add frame.
- Search for College of Saint Benedict Breonna Taylor Scholarship for Racial Justice
- Q: I signed up for a GiveCampus user account. Am I an Advocate yet?
- A: Nope! Simply signing up for a user account does not an Advocate make. Anyone can create a GiveCampus user account, but becoming an Advocate means taking active steps to promote the campaign to others. In order to become an Advocate, you must first create and/or log in to your GiveCampus user account, and then use one-- or better yet, all!-- of the Advocate tools.
- Q: I already created a GiveCampus user account for a previous give day, or for a campaign at my other affiliated institution. Do I need to create a new account for this campaign?
- A: Nope! GiveCampus user accounts are universal to the entire GiveCampus community-- you don’t need one user account per campaign or one user account per Partner institution. Keep logging into the same user account for campaign after campaign and watch your user profile light up with your continued Advocacy!
- Q: I made an outright gift via the ‘Give Now!’ button on the campaign page. Am I an Advocate?
- A: Nope! But thank you for your generosity! Outright gifts via the ‘Give Now!’ button make you a donor, but not an Advocate. A person only becomes an Advocate when they take an action using the Advocate tools to inspire others to get involved with a campaign. If you’d like to make a gift that can inspire others to get involved with a campaign-- and therefore recognize you as an Advocate right away -- consider offering a Match or Challenge.
- Q: I don’t have a video camera, and I don’t know how to edit videos. Can I still make a Personal Plea?
- A: Yep! The vast majority of Personal Pleas are simple selfie videos made on smartphones. There’s no need to use sophisticated equipment, write a script, or edit your video. Personal Pleas don’t need to be fancy to be effective, but don’t be afraid to get creative by bringing in kids, pets, or donning school pride gear. Just be yourself, be authentic, and tell a compelling story!
- Q: I uploaded my Personal Plea and went back to the campaign page, but I don’t see my video yet. Why?
- A: You’ll see it soon! Each and every Personal Plea is reviewed by a member of the Saint Ben's team to ensure that it’s up to school standards before it is approved and posted to the campaign page.
- Q: I still have questions on becoming an Advocate. Do you have any other training I can review?
Please contact Maggie Weber Utsch ’00, director of annual giving at [email protected] or 320.363.5932.
- A: Yes! View this step-by-step training video on how to become an advocate, make your own matching challenge or to create your personal plea video.