Brand Guide
Colors
Used consistently, our colors reinforce our brand identity. Colors have the power to infuse personality and convey meaning without words.
Primary Colors
CSB and SJU Red
Pantone 200
CMYK: 3, 100, 70, 12
*CMYK: 3, 100, 70, 12
RGB: 190, 15, 52
HEX: #be0f34
Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000
Rich Black (print)
CMYK: 40, 30, 30, 100
Secondary Colors
Dark Gray
Pantone Warm Gray 11
CMYK: 26, 36, 38, 68
*CMYK: 52, 50, 52, 10
RGB: 104, 92, 83
HEX: #685c53
Cool Light Gray
Pantone Cool Gray 8
CMYK: 23, 16, 13, 46
*CMYK: 20, 11, 12, 32
RGB: 140, 141, 142
HEX: #8c8d8e
Light Taupe
Pantone 7534
CMYK: 5, 5, 15, 8
*CMYK: 4, 4, 11, 7
RGB: 215, 211, 200
HEX: #d7d3c8
Dark Teal
Pantone 548
CMYK: 100, 21, 28, 76
*CMYK: 98, 27, 32, 46
RGB: 0, 65, 81
HEX: #004151
Powder Blue
Pantone 542
CMYK: 60, 19, 1, 4
*CMYK: 57, 14, 7, 3
RGB: 123, 175, 212
HEX: #7bafd4
Bright Blue
Pantone 299
CMYK: 86, 8, 0, 0
*CMYK: 69, 10, 0, 0
RGB: 0, 160, 223
HEX: #00a0df
Brick Rust
Pantone 1675
CMYK: 5, 83, 100, 27
*CMYK: 8, 61, 95, 17
RGB: 169, 67, 30
HEX: #A9431e
Marigold
Pantone 143
CMYK: 0, 32, 87, 0
*CMYK: 0, 36, 81, 0
RGB: 242, 175, 50
HEX: #f2af32
Dusty Yellow
Pantone 122
CMYK: 0, 11, 80, 0
*CMYK: 0, 22, 93, 0
RGB: 255, 212, 81
HEX: #ffd451
Ultramarine Green
Pantone 555
CMYK: 80, 17, 76, 51
*CMYK: 72, 19, 74, 18
RGB: 40, 114, 79
HEX: #28724f
Spring Green
Pantone 576
CMYK: 54, 5, 94, 24
*CMYK: 0, 22, 93, 0
RGB: 120, 157, 74
HEX: #789d4a
*CMYK = uncoated stock
Color Guidelines
Primary Colors
CSB and SJU Red (Pantone 200) and black are our primary institutional colors.
- In the logos, CSB and SJU Red should be used only on the crest. Never use it for the logotypes.
- CSB and SJU Red should be used sparingly in any design, to give prominence to the logo.
- Only use the approved color formulas listed.
Do not:
- Use any variations or approximations of CSB and SJU Red.
Secondary Colors
While CSB and SJU Red and black are our primary institutional colors, a larger palette provides our marketing and communications efforts the flexibility to enhance storytelling and infuse personality. The secondary colors were chosen to reflect our natural, well-connected and worldly brand attributes.
- Use combinations of these colors sparingly.
- Use the darker tones as main colors.
- The lighter tones should be used as accents and backgrounds.
- Only use the approved color formulas listed.
Print Guidelines
- Paper color should be white for consistency and to maximize color and photographic reproduction.
- Printed tones will vary depending on paper stock and material.
- *CMYK = for uncoated stock.
Typography
The CSB and SJU typefaces have been carefully chosen. Each typeface, and the way it is applied, enhances our brand and adds consistency and professionalism to our identity system.
Primary Fonts
The two primary font families used in the CSB and SJU identity system are Adobe Garamond and Helvetica Neue Condensed. Sizes may vary depending on the size of the piece or the circumstances of individual design situations. Use your discretion in modifying these specifications.
Script Fonts
The two script fonts should be reserved for formal use, such as invitations, and should not be used for running text.
Typography Guidelines
Headlines
Helvetica Neue Condensed Bold or Adobe Garamond Regular.
Subheads
Adobe Garamond Italic or Semibold Italic or Helvetica Neue Condensed Bold.
Body Copy
Adobe Garamond Regular, left justified, minimum of 10 pt. with 12 pt. leading.
Sidebar Copy
Helvetica Neue Condensed Regular (9 pt. with 15-18 pt. leading). Sidebars could be reversed out of either an image or a solid color.
Captions
Helvetica Neue Condensed, either medium or bold (generally 8 pt. with 9-10 pt. leading).
Script Fonts
Minimum of 24 pt.
College of Saint Benedict
Saint John’s University
CSB Lottie Hall, Lower Level
320-363-5407
[email protected]