Institutional Use of Social Media for CSB/ SJU
Staff in the Office of Marketing and Communications is responsible for the curation, generation and solicitation of content for posting on official CSB/SJU social media channels. MarComm is ultimately responsible for the tone, content and appropriateness of items posted to official CSB/SJU social media channels.
As with the rest of the efforts of the division, MarComm staff will work closely with members of the CSB/SJU community to identify opportunities to share stories our audiences will find interesting and engaging. Specific questions regarding story/item placement or distribution should be directed to CSB/SJU Social Media Specialist Tiffany Clements.
Content posted to each official CSB/SJU channel will be tailored to meet the needs and expectations of the CSB/SJU community on each network (e.g. visuals with light text on Instagram, videos on YouTube, etc.). Further, content posted to each of these channels should be formatted in a way that is consistent with branding and style standards for CSB/SJU content. Documentation of these standards and guidelines can be found on the MarComm SharePoint Site.
Official CSB/SJU Social Media Profiles: Overview and Use
As of September 2014 profiles and channels considered official by CSB/SJU include:
CSB/SJU's Facebook audience
Facebook is overwhelmingly the most popular social media channel in CSB/SJU’s portfolio. More than 18,700 people like CSB/SJU’s page. This audience includes current and prospective students, alumnae/i, faculty, staff and members of the extended CSB/SJU community (like parents, local community members).
How CSB/SJU uses Facebook
CSB/SJU uses its profile on Facebook to share campus and community news, prompt conversations about the colleges, and share photos of campus events and traditions. CSB/SJU aims to reflect a balance of stories between each of its campuses while highlighting the core brand attributes and assets of our campuses. The official CSB/SJU institutional profile also regularly shares content from sub-CSB/SJU brand Facebook pages — clubs/organizations, athletics teams, academic departments, etc. — to incorporate additional perspectives into the page’s feed and raise awareness for these more-specialized communities.
How frequently CSB/SJU uses Facebook
Generally new content is posted to the CSB/SJU Facebook profile three times a week. CSB/SJU aims to have at least one of those posts go live on Saturday or Sunday. Comments/likes/messages are monitored on a daily basis.
For more information about how CSB/SJU uses Facebook and how you can request an item be shared on the page, contact CSB/SJU Social Media Specialist Tiffany Clements.
CSB/SJU's Instagram audience
CSB/SJU's has more than 2,800 followers on Instagram. Those followers include alumnae/i, current students and prospective students.
How CSB/SJU uses Instagram
CSB/SJU shares snapshots from around campus and campus events. CSB/SJU aims to reflect a balance of images between each of its campuses. Further, CSB/SJU "likes" images from members of its community when they reflect the image and attributes of its campuses.
For more information about how CSB/SJU uses Instagram and how you can request an item be shared our profile, contact CSB/SJU Social Media Specialist Tiffany Clements.
CSB/SJU's Pinterest Audience
CSB/SJU's has more than 650 followers on Pinterest. Those followers are overwhelmingly female and frequently identify as students or alumnae of CSB.
How CSB/SJU uses Pinterest
CSB/SJU has created boards on Pinterst to showcase numerous facets of our community. Further, Pinterest is used as a repository for relevant how-to and campus prep information for incoming and current students.
For more information about how CSB/SJU uses Pinterest, how you can request an item be shared on one of our boards, or how you can create and manage your own board on the CSB/SJU profile, contact CSB/SJU Social Media Specialist Tiffany Clements.
CSB/SJU's Twitter audience
CSB/SJU's profile on Twitter has approximately 5,500 followers. Those followers include current students, prospective students, recent graduates, members of the media and higher education community, as well as local businesses and interested community members.
How CSB/SJU uses Twitter
Twitter is CSB/SJU's most balanced push/pull social media profile. CSB/SJU uses its Twitter feed to post updates about campus events and alerts, share updates from members of its community, and respond to comments or concerns from community members. The network has also proved to be a powerful tool to acknowledge accomplishments of current and prospective community members. CSB/SJU's institutional voice on Twitter is conversational, friendly and in line with our institutions' Benedictine values.
How frequently CSB/SJU uses Twitter
Generally new content is posted to the CSB/SJU Twitter profile more than once a day. Inbound messages and feedback are monitored on a daily basis.
For more information about how CSB/SJU uses Twitter, and how you can request an item be shared on our profile, contact CSB/SJU Social Media Specialist Tiffany Clements.
CSB/SJU's YouTube audience
CSB/SJU has 150 YouTube channel subscribers, and its videos have had 45,000 views since the profile was created in December 2011. 11.
How CSB/SJU uses YouTube
YouTube is used as a hub for CSB/SJU videos produced by the Admission department and CM. Currently, the profile is used exclusively as a push tool, since CSB/SJU does not comment, like or recommend videos from other users.
For more information about how CSB/SJU uses YouTube, and how you can request a video be shared on our profile, contact CSB/SJU Social Media Specialist Tiffany Clements.