Brand Guide: Photography

Photography plays a powerful role in communicating our brand personality. We want to present a picture of our institutions as natural, well-connected and worldly. Imagery should accentuate, support and complement the informational content. Highlight the campus setting as much as possible.

Photography Examples

Choosing Photos

OMC staff will help you choose photos from our curated photography collection that works best with your communication mediums, resonates with your target audience and properly represents the CSB/SJU brand.

GUIDELINES

Convey brand personality: natural, well-connected and worldly.
Provide context: Give viewers a sense of place and life on campus.
Span seasons; it’s a point of differentiation.
Create a sense of inspiration and aspiration for prospective students, but keep it grounded and authentic.
Reflect an accurate portrayal of diversity of all types found at CSB/SJU.
Represent our joint partnership when appropriate, especially for prospective students.

Brand Guide: Photography

Photography Examples

Choosing Photos

GUIDELINES

College of Saint Benedict

Saint John's University