Brand Guide: Colors

Used consistently, our colors reinforce our brand identity. Colors have the power to infuse personality and convey meaning without words.

Primary Colors

Secondary Colors

*CMYK = uncoated stock

GUIDELINES

Primary Colors

CSB/SJU Red (Pantone 200) and black are our primary institutional colors.

In the logos, CSB/SJU Red should be used only on the crest. Never use it for the logotypes.
CSB/SJU Red should be used sparingly in any design, to give prominence to the logo.
Only use the approved color formulas listed.

Do not:

Use any variations or approximations of CSB/SJU Red.

Secondary Colors

While CSB/SJU Red and black are our primary institutional colors, a larger palette provides our marketing and communications efforts the flexibility to enhance storytelling and infuse personality. The secondary colors were chosen to reflect our natural, well-connected and worldly brand attributes.

Use combinations of these colors sparingly.
Use the darker tones as main colors.
The lighter tones should be used as accents and backgrounds.
Only use the approved color formulas listed.

Print Guidelines

Paper color should be white for consistency and to maximize color and photographic reproduction.
Printed tones will vary depending on paper stock and material.
*CMYK = for uncoated stock.

Brand Guide: Colors

Primary Colors

Secondary Colors

GUIDELINES

Primary Colors

Secondary Colors

Print Guidelines

College of Saint Benedict

Saint John's University