Brand Guide: Colors

Used consistently, our colors reinforce our brand identity. Colors have the power to infuse personality and convey meaning without words.

Primary Colors

CSB/SJU Red
Pantone 200
CMYK: 3, 100, 70, 12
*CMYK: 3, 100, 70, 12
RGB: 190, 15, 52
HEX: #be0f34

Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000

Rich Black (print)
CMYK: 40, 30, 30, 100

Secondary Colors

Dark Gray
Pantone Warm Gray 11
CMYK: 26, 36, 38, 68
*CMYK: 52, 50, 52, 10
RGB: 104, 92, 83
HEX: #685c53

Cool Light Gray
Pantone Cool Gray 8
CMYK: 23, 16, 13, 46
*CMYK: 20, 11, 12, 32
RGB: 140, 141, 142
HEX: #8c8d8e

Light Taupe
Pantone 7534
CMYK: 5, 5, 15, 8
*CMYK: 4, 4, 11, 7
RGB: 215, 211, 200
HEX: #d7d3c8

Dark Teal
Pantone 548
CMYK: 100, 21, 28, 76
*CMYK: 98, 27, 32, 46
RGB: 0, 65, 81
HEX: #004151

Powder Blue
Pantone 542
CMYK: 60, 19, 1, 4
*CMYK: 57, 14, 7, 3
RGB: 123, 175, 212
HEX: #7bafd4

Bright Blue
Pantone 299
CMYK: 86, 8, 0, 0
*CMYK: 69, 10, 0, 0
RGB: 0, 160, 223
HEX: #00a0df

Brick Rust
Pantone 1675
CMYK: 5, 83, 100, 27
*CMYK: 8, 61, 95, 17
RGB: 169, 67, 30
HEX: #A9431e

Marigold
Pantone 143
CMYK: 0, 32, 87, 0
*CMYK: 0, 36, 81, 0
RGB: 242, 175, 50
HEX: #f2af32

Dusty Yellow
Pantone 122
CMYK: 0, 11, 80, 0
*CMYK: 0, 22, 93, 0
RGB: 255, 212, 81
HEX: #ffd451

Ultramarine Green
Pantone 555
CMYK: 80, 17, 76, 51
*CMYK: 72, 19, 74, 18
RGB: 40, 114, 79
HEX: #28724f

Spring Green
Pantone 576
CMYK: 54, 5, 94, 24
*CMYK: 0, 22, 93, 0
RGB: 120, 157, 74
HEX: #789d4a

*CMYK = uncoated stock