Dr. Joretta Nelson is the senior vice president and owner of Credo. Credo is a comprehensive higher education consulting firm that specializes in working with private colleges and universities, helping higher education thrive in order to influence the success of students. Nelson previously served as a member of senior leadership teams at Brevard College and Union College, and faculty member in music departments on various campuses. Nelson earned her Ph.D. in higher education from Pacific University, where her dissertation focused on student motivation, exertion effort and institutional impact. She received her B.A. in music from the University of California at Los Angeles and completed choral conducting master’s studies at California State University at Fullerton. Nelson developed and launched Credo’s Moving the Needle project in 2011, a two-year student success project that serves to transform campus culture, building the on-campus infrastructure and buy-in needed to sustain higher levels of retention for an institution.