GBUS 300 Global Business (4 credits)
This course covers the fundamental concepts, issues, and structure of 21 st century global business. It explores the historical, cultural, economic, and political underpinnings of the basic themes of, and critical actors operating within international business today. The student learns about the nature of and relationships between the major components (or systems) that make up the international business system as a whole. Prerequisite: GBUS 203.
GBUS 303 Leadership: Theories and Practices (4 credits)
Throughout this course, students will explore, experience, and apply the interrelated elements of leadership and followership, keeping in mind both local and global contexts. Course content will take a multidisciplinary perspective. It will include historical and contemporary readings from leading experts and practitioners, study and discussion of relevant leadership "current events," and insights shared by visiting practicing leaders. Particular attention will be focused on the dynamics of strategic environmental scanning, innovation, creativity and the self-awareness and communication skills necessary to successful leadership and followership in the 21 st century. Prerequisite: GBUS 202.
GBUS 310 Nonprofit/NGO/Social Innovation Management (4 credits)
This course covers an array of management issues unique to nonprofits, NGOs and social enterprises including employee management, volunteer management, fundraising, and asset management. Prerequisite: GBUS 203.
GBUS 311 Human Resources (4 credits)
This introductory course offers a comprehensive overview of the human resource management function. Students will gain knowledge in current human resource trends that impact information systems, employee/employer expectations, and global human resource requirements. This course is specifically designed to provide the student with the foundational skills needed to understand today’s HR situations and compliance issues within an organization. Teaching methods include a mix of lectures, case discussions, and interactive exercises. Prerequisite: GBUS 202.
GBUS 321 Marketing (4 credits)
An introduction to the activities, sets of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will focus on global implications and strategies resulting from the examination of the marketing environment, marketing practices, and ethical issues in the marketing field. Prerequisite: GBUS 203.
GBUS 322 Product and Brand Management (4 credits)
An introduction to the functions, activities, and ethical considerations of brand and product management and marketing. Topics include corporate identity and image, brand image, charismatic brands, product and brand differentiation, the brand management process, and the inception-to-death product management process. Prerequisite: GBUS 321.
GBUS 323 Consumer Behavior (4 credits)
This course examines the process of consumer decision making in the context of the psychological, social, and ethical environments with special regards to motivation, personality, lifestyle, attitudes, and cultural & social influences. This course emphasizes the use of research and theory in developing marketing strategies. Prerequisite: GBUS 321.
GBUS 324 Digital Marketing (4 credits)
This course builds on the principles and theories of marketing introduced in GBUS 321 (Global Marketing). Its focus is on the contemporary digital tools and theories that allow marketers to better understand, acquire, and build relationships with its current and potential customers. Topics to be covered include social media, content marketing, e-commerce, search engine optimization, mobile marketing, digital advertising, and analytics. Prerequisite: GBUS 321.
GBUS 325 Global Marketing (4 credits)
This course focuses on examining marketing practices and processes situated in global or globalized marketplace. Theoretical models, concepts, and case studies of practical marketing strategies and/or marketing processes across borders, cultures, and socioeconomic systems will be covered in this course. Moreover, this course teaches students to design scientific international marketing research projects that improve their effective understanding of international marketing. Finally, ethical relativism and international advertising will also be introduced to help future international marketers effectively enter and operate in global markets. Prerequisite: GBUS 321 or permission of instructor.
GBUS 330 International Organizational Behavior (4 credits)
This course is an inter-disciplinary examination of the international dimensions of organizational behavior. Course content includes topics such as cross-cultural management, cross-cultural communication, and global aspects of leadership, motivation, team management, and decision-making. There are no prerequisites for this course, although the course is limited to juniors and seniors.
GBUS 332 Topics
This course covers current topics in business. The topics for the course will be announced each semester. Course may be repeated for credit when topics vary. Prerequisite: announced with course listing.
GBUS 332D Business and Public Policy (4 credits)
This course uniquely examines the interrelationship between business and society in an interdisciplinary and global dimension. Through a global perspective of public policy, the course helps students address two central questions. First, how does public policy influences business (all types of business), and with what consequences for both business and society? Second, how do businesses themselves influence policy institutions, policy processes, and other policy actors, and with what outcomes? This course is open to all students from all majors – a technical background is not required.
GBUS 332C AI Cyber Crime and our Society (4 credits)
Course focuses on the impact that developments in the two most controversial 21st century technologies -- artificial intelligence and cybercrime—are currently having in international business and within global societies as a whole. The course uses a variety of source material to explore the relationship between these two technological revolutions and how they are radically transforming the commercial, political, social and cultural life of nations, with special emphasis on the US, Europe, China, Japan, India, Russia and the Korean Peninsula. The course will also investigate how AI and cybercrime are likely to shape US and global business and society over the next few decades and how these changes are likely to impact our daily lives. This course is open to all students – a technical background is not required.
GBUS 341 Operations (4 credits)
The course will provide fundamentals of operation functions both in manufacturing and service industries. The course focuses on interesting hot button theories and issues like operation strategy, product design and process selection, total quality control (TQM), just in time (JIT)/lean systems, supply chain, supply chain management and green supply chain, six sigma, forecasting, techniques, layout design, planning, inventory controls and much more. Part of the course will be taught as an applied operations management course examining how theories play out in reality in actual companies in the local region. Prerequisite: GBUS 202, GBUS 203.
GBUS 342 Advanced Computer Applications (2 credits)
Spreadsheet software can play an instrumental role in assisting an organization to operate in effective and efficient manner. This course provides advanced methods in spreadsheet use and new and innovative computerized techniques critical to modern organizations. Students will utilize spreadsheet software in a hands-on environment. The role of innovative technologies in organizations will be studied. Prerequisite: GBUS 203, ACFN 111 or ECON 111.
GBUS 343 Info Systems/ Global Business (2 credits)
Information systems, computer security, and digital forensics are of great importance in today's organization. This course examines information system foundations including relational database structures used in the global business environment. Digital security issues and forensics principles will be studied. Prerequisite: GBUS 203, ACFN 111 or ECON 111.
GBUS 345 Sourcing and Logistics Management (4 credits)
This course focuses on the strategic/operational role of purchasing/sourcing, including supplier evaluation and selection, buyer-supplier relationships, insourcing or outsourcing decisions, domestic sourcing or overseas or mixed sourcing, logistics, warehousing, transportation, and information systems. Prerequisite: GBUS 341.
GBUS 361 Law and Business (4 credits)
This course provides an overview of the legal environment of business with attention to the needs of organizational leaders. The focus will be on the student acquiring a foundational literacy in business law, understanding the role of law in effective management and the development of analytical and critical thinking skills through the study of law. The course will address contracts, sales, the court system, the common law, sources of law, debtor/creditor law, business organizations, and agency law as well as some international law. Prerequisite: GBUS 202.
GBUS 368 Sustainable Business (4 credits)
The rules of business have changed. Long-term success for business requires more than a positive cash flow. Companies now must be economically, environmentally, and socially sustainable in order to survive in today’s global business economy. Sustainability has gone beyond a buzzword and is now integrated in the business strategies of nearly every major company. This course will take an in-depth look at the drivers for sustainability and the reasons why businesses are pursuing sustainability. The course will also look at the best industry practices of companies pursuing sustainability initiatives and analyze how these companies are using those practices to create a competitive advantage. Major areas of sustainability such as energy, food, water, waste, transportation, and personal responsibility will be covered. Prerequisite: GBUS 202.
GBUS 381 Advanced Global Strategy (4 credits)
This course is the Global Business Leadership capstone course. Theories of strategic planning and implementation in organizations will be the framework for integrating knowledge of the functional areas of management, principles of organizational behavior, and general management theory. Students develop analytical and problem-solving skills through application of theoretical knowledge to case studies involving actual organizations. An understanding of the global economic, social and legal environments is developed through reading and analysis of organizations operating throughout the world. Prerequisite: Eighth semester Senior GBUS major and GBUS 300.
GBUS 394 Practicum (2 credits)
The Practicum includes both an on-site component and a classroom component. The on-site component requires that a student engage in a significant leadership experience in an on-campus club/organization (club) or a significant management position in a student-operated venture on campus. In order to register for this course, a student must submit a detailed proposal outlining what s/he will do as a leader or manager. The proposal must be approved by the course instructor and, if applicable, the club/organization’s advisor. The classroom component will involve approximately 8 one hour class sessions on-campus. Students will participate in class discussions and complete a series of readings and reflective assignments. Prerequisite: GBUS 203.
GBUS 397 Internship (2-4 credits)
Internships during the fall or spring semester include both an on-site component and a classroom component. The on-site component will involve hands-on experience in an organization with supervision and mentoring by a site supervisor. The classroom component will involve approximately 6-8 one hour class sessions on-campus. Students will participate in class discussions, complete a series of readings and reflective assignments and submit a final reflection paper. Students are required to organize and execute a site visit with the faculty moderator and the site supervisor. The standard fall/spring internship will be 4 credits. Prerequisite: GBUS 203.