February 21, 2003
4:15-5:15pm, Little Theater (Quad 346, SJU)
Katherine Johnson, Communication
Advertising the Global Economy
Advertising can create symbolic representations of particular worldviews that teach us commonsense ways of thinking. While one ad or ad campaign does not, by itself, determine our perceptions, the pervasiveness and wide dissemination of advertising can contribute to fostering particular understandings of the world and, by exclusion, contribute to the delegitimation of other, equally valid ways of understanding. In my presentation, I will demonstrate that ads that represent the globalization of the economy function ideologically to help maintain a system of social relationships favorable for the continued reproduction of global capitalism. The ads shape perceptions of the global economy in ways that do not encourage critical thought about an economic system that some argue operates in the interest of a very small minority of the world's population.