Why People Don't Help
1. Don't notice the event
a. People may not notice the event because they are distracted by other things around them
b. Some people may not notice event because they don't want to notice event
2. Didn't interpret event as a problem or emergency
a. Situations are often ambiguous and it isn't clear if someone needs help or not.
3. Didn't assume personal responsibility
a. People often incorrectly assume that someone else will help and that they don't need to.
4. Didn't know how to help
a. Often people feel that they lack the proper skills and knowledge to help efficiently, so they end up not helping at all.
5. Didn't implement help
a. Cost/Reward analysis- many people know how to help and don't because of the cost and benefits of helping.
*Each stage of not helping must be analyzed for effective bystander training. Training must help individuals: 1. Notice the event, 2. Interpret the event as a problem or emergency, 3. Assume personal responsibility, 4. Know how to help, and then 5. Implement help. 
 Source: Step Up Prosocial Behavior/Bystander Intervention PowerPoint Presentation 5 Decision Making Steps
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