Senn earned his stripes in the automotive advertising category, first with five years developing campaigns for Porsche, then a full decade working for BMW. In addition to his advertising career, Senn is also an experienced driving instructor for Porsche, Audi and BMW clubs in Minnesota. He has raced in 911 Porsche club competitions throughout the last 10 years.
Senn recently teamed with his partner, Pat Fallon, to co-write Juicing the Orange: How to Turn Creativity into a Power Business Advantage. The book, published by Harvard Business School Press in July, 2006, was written in commemoration of Fallon World wide's 25th anniversary. The book outlines a compelling approach to actively building creativity into the organizational culture and leveraging that creativity into campaigns that deliver measurable results.
He has had a wide array of volunteer experiences as well. He joined St. John's Board of Regents in 2005. He has voluntarily helped a number of nonprofits create successful advertising campaigns including Minnesota Business Partnership and the MN. Dept. of Tourism. Fred lives in Edina with his wife Heidi. He has two children and one grandchild. When he is not at Fallon or racing cars he is taking classes at the Edina Art Center.