Communication DAP

Welcome to the Communication webpage. On this page you'll find the mission of the department, departmental student learning goals, a curricular map and assessment schedule, and progress made from the most recent Program Review Action Plan (2018-2020). If you have questions about the assessment findings or questions about the department, please contact Karyl Daughters, Communication Department Chair, at [email protected].


The field of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. As a discipline, we explore the human condition by studying how we communicate and how that communication constructs social reality, shapes human communities, influences relationships, and defines our physical environment. Communication courses are designed to provide students with the communication theory and skills necessary for college work and for personal and professional development after graduation.


The Communication Department uses a variety of assessment measures to determine the abilities of our students and the effectiveness of our teaching.  These include:

  • Senior exit interviews
  • Portfolios of papers collected across the lower and upper division courses
  • Videotapes of speeches and presentations
  • Self-assessment instruments
  • Internship performance
  • Communication competence


Curricular map COMM 333 COMM 346 COMM 353 COMM 360 COMM 245 Senior Survey COMM 220 COMM 240
Learning Goals Rhetorical Criticism Strategic Comm Campaigns Intercultural Health Comm Lang, Culture, & Gend Intro Media Writing Not a class  Debate  
1a. PA PA PA PA XAI(S16-rubric test) I R  R
1b.  PA PA   PA PA   R  R
2a. PA PA PA PA   I R  R
2b. PA PA PA PA    R
3a. PA PA PA PA      
3b.      R      

Learning Goals:

1. Students will create effective messages.

a. Students will write effective messages that are appropriate responses to situations.

b. Students will present effective oral messages that are appropriate responses to situations.

2. Students will think critically about messages.

a. Students will demonstrate competent analysis of a message. (Summer '15 Rubric developed)

b. Students will demonstrate competent evaluation of a message. (Summer '15 Rubric developed)      

3.   Students will think critically about the relationship between communication and community.

a. Students will critically analyze how communication shapes participation in community.

b. Students will demonstrate a concern for the impact of communication on community.