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College of Saint Benedict reaps over $116,000 from “Give to the Max Day”
November 17, 2009
The College of Saint Benedict is noted for many things – a strong Benedictine liberal arts college, a growing national academic reputation and championship athletic teams, to name just a few.
Add to that list an engaged donor base.
CSB is receiving $109,556 in donations and was ranked No. 2 by number of donors with 719 during the Nov. 17 “Give to the Max Day,” an event designed to increase giving to Minnesota based nonprofit organizations. Between 8 a.m. Nov. 17 and 8 a.m. Nov. 18, donors were encouraged to go to the Web site giveMN.org and make a donation. Gifts for CSB ranged from $10 to $5,000.
In addition, CSB will receive a $2,500 bonus cash prize for finishing second and was the highest ranking college. A $500,000 matching fund was set up by the Saint Paul Foundation, Minneapolis Foundation and Bush Foundation. CSB will receive $4,125.68 of these matching funds.
All totaled, CSB will receive $116,181.68 from the "Give to the Max Day" event.
How did CSB achieve this impressive total? A targeted e-mail was sent Thursday, Nov. 12 to more than 15,000 alumnae and parents telling them about the event. A second reminder was e-mailed early Nov. 17, followed by a final e-mail update later Nov. 17. CSB alumnae social media sites on Facebook and Twitter were also buzzing about the campaign.
“The sheer energy, excitement, and outpouring of support generated by this event was inspiring,” said Stuart Lang, vice president for institutional advancement at CSB. “This is yet another example of how social media can unite people on a common vision.”
With a total of 38,778 donors, the event raised just over $14 million for 3,434 nonprofits based in Minnesota.
For more information, go to CSB’s annual giving Web page.