For the second year in a row, CSB was one of the top nonprofits to receive donations from Give to the Max Day, an event designed to increase giving to Minnesota-based nonprofit organizations.
Unofficially, 776 donors gave $80,636 to CSB. This is a nearly 8 percent increase in donors from last year and garnered CSB the No. 4 ranking in the Greater Minnesota Region category. For the 24-hour period starting at midnight Nov. 16, donors were encouraged to go to the website giveMN.org and make a donation. Gifts for CSB ranged from $10 to $5,000. In addition, CSB will receive a $2,500 bonus cash prize for finishing fourth.
CSB staff credit online connections and social media with the strong showing. Targeted e-mails to more than 16,000 alumnae, parents, students and staff and consistent buzzing on Facebook and Twitter a week before the event were the primary modes of communication about the giving opportunity.
"We are thrilled that we exceeded last year's number of donors and raised more than $80,000 for student scholarships and programs," said Kolleen Kellom, acting vice president of Institutional Advancement at CSB. "The commitment of our alumnae and friends is a reflection of the college's Benedictine value of community - a collaborative effort to make the world a better place. We are so very grateful for their wonderful support!"
Last year, CSB received $109,556 in donations from 719 donors, a second-place finish. This year's winners (based on number of donors) were the North American Bear Center with 1,816 donors giving $39,597 in the Greater Minnesota Region category and Second Harvest Heartland with 2,071 donors giving $242,136 in the Twin Cities Region.
Dubbed "The Great Minnesota Give Together," this year's Give to the Max Day raised nearly $8.2 million from 42,624 donors, exceeding the 40,000 donor goal. For more information, go to CSB's annual giving web page.