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Sales & Marketing Intern
The Good Shepherd Community in Sauk Rapids, MN
How did you find out about the internship and what was the application process?
My faculty advisor, Rick Saucier, told me about the opportunity. I sent my cover letter and resume to the VP of Sales and Marketing and later interviewed with both the VP and the Marketing Coordinator.
What were some of the highlights?
I enjoyed the event planning experiences – working on Senior Safety Day, 2009 Expo for Seniors, the St. Cloud Arthritis Walk, etc. My major project for the semester was creating the 2009 Getting to Know Your Neighbor booklet. It involved interviewing five tenants from each of the apartments and then compiling their stories into a booklet, which is handed out to every tenant. It was a great experience meeting with the tenants and hearing about their lives, many have such amazing stories to share. I really liked that Jodi let me carry out the project how I saw fit and I was able to complete the whole booklet from start to finish.
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Wouldn’t it be great to start a brewery? Dan Schwarz ’97 and some of his neighbors thought so. Four years after an idle conversation, Schwarz is a partner and CEO in Lift Bridge Brewery in Stillwater, Minn.
The idea began as backyard chatter among five neighbors, Schwarz says.
“We were talking about how we would like to have a brewery, and we decided to get together and brew,” he says.
They began with recipe development; next came recipe refinement. Then there were the business and licensing details. They produced the company’s first keg in 2008.
Now Schwarz has two careers. He kept his day job in computer science to pay the bills. It helps that he works at home, he says. When he takes a break, he can spend time with his children – Alex, 10; Jacob, 8; and Matthew, 5 – and his wife, Katie (Macy) Schwarz, a ’97 CSB alumna and hall of fame diver at CSB.
As CEO, Schwarz will have greater interaction with other businesses as the company builds its distribution. That’s the easy part.
“Selling beer is the easiest job in the world,” Schwarz says. He walks into an establishment, offers the manager a sample and lets the beer sell itself.
For Schwarz and his partners, it is important to associate their beer with a place. Thus, they named their brewery for a distinctive landmark in Stillwater. The name helps establish their company within the community, and lends itself to visual marketing opportunities.
The brewery had one other marketing advantage. Schwarz’s brother, Steve is a CSB/SJU adjunct assistant professor in management and an adviser to the marketing club. The club prepared a full marketing plan for the company.
Click here for other alumni profiles
Hear from one of our students, Tom Henderson Class of 2010, and about all the clubs/activities associated with our department. Click on the following link: The Johnnie Experience
Homecoming 2009
The management major:
Wendy Klepetar, Chair, Management Department
339 Main, College of St. Benedict
St. Joseph, MN 56374
Phone: (320) 363-5229
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