Jeanne Mock '82 is on the DQ Blizzard Cup!

08/19/2009

Frigid fame

Who needs high-priced models when your friends will do? Four Twin Cities residents now grace the latest rendition of Dairy Queen's Blizzard cups, all of whom are friends or relatives of DQ's senior advertising manager, Jill Anderson.

The Edina-based company said putting actual consumers on the cups and telling their "stories" helps build affinity with the brand.

Five-year-old Chloe Anderson of St. Paul jokes that Grandpa can't resist her plea to get a Blizzard. Plymouth's Mike Lyga, wearing sunglasses and a bike helmet, confesses he never goes for a ride without getting one of the treats. Lisa Brotzler of Eagan oozes that good days require double the Blizzards of bad ones.

Jeanne Mock's friends threw her a cup-signing party at a St. Paul DQ on Friday.

"It's funny to see your face staring back at you when you're walking through the skyway," she said, noting with feigned irritation that most people covered her visage with a napkin to avoid cold hands.

Some 390 million cups will be sent to more than 5,100 Dairy Queens in North America. The price of fame? A $25 DQ gift card and, of course, a free Blizzard.

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