This course is an introduction to public persuasion, examining the mechanisms by which individuals, groups and institutions seek to reinforce or alter the beliefs, attitudes, values and behaviors of American audiences. The principle goal of this course is to make students more analytical and discriminating audiences for persuasive messages in society. Note: Although individual and/or group presentations may be assigned in this course, this is not a course in public speaking.
This course will explore the functions and effects of mass communication and mass media in society and on the individual. Students learn of the historical development of traditional print and non-print media in America, of the changes that are taking place in mass communication as a result of advancements in computer technology and new telecommunications laws, and of the role of mass communication in creating and dispersing knowledge. The course also introduces students to the theory needed to analyze mass media messages and provides the basic understanding of mass communication needed for advanced study in the mass media components of the department's curriculum.
This course provides students with a general overview of communication theory and research, particularly as it relates to their everyday interactions. The course covers theories related to intrapersonal, interpersonal, gender, group, organizational, and intercultural contexts.
Provides the theory and practice to equip students to prepare and deliver effective speeches. Offers students opportunities to present original and researched ideas to an audience as well as to analyze the speeches of others. Addresses rhetorical issues such as credibility, audience analysis and logical reasoning. Develops skills in organization, outlining, critical thinking and speech criticism. A-F grading only.