Bill launched RJF in 1986 with the goal to create a new kind of insurance agency with a strong value proposition based on integrity and respect. He wanted to create a firm that would leave a positive impact on both its customers and employees, and drive innovation into the industry. By elevating the company from an insurance commodity seller to a business advisor with expertise in organizational risk management, RJF has grown to represent more than 5,000 corporate clients. It now employs over 150 professionals in five offices. Under his leadership, RJF revenues have grown from under $100,000 to $25 million. Agencies and brokers world-wide now look to RJF as a model firm.
Bill devotes much of his time to coaching the leadership within RJF and promoting the RJF culture of values in all levels of the company. RJF has been named the best medium-sized employer in Minnesota, has been one of the fastest growing private companies in Minnesota six times, is one of the "100 largest brokers of U.S. business" out of 35,000, and was nominated for the 2008 Minnesota Business Ethics AwardTM. In 2006, Bill was named Entrepreneur of the Year by TwinWest Chamber of Commerce. Ernst & Young selected him as a finalist for Entrepreneur Of The Year in 2007 and 2008.