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Clemens Perk
Case Study Overview
Clemens Perk is a success story about a coffee shop started by four entrepreneurship students of the College of Saint Benedict and Saint John's University. This case study describes the planning and start-up of this coffee shop housed in the campus library.
The Case Study includes a full feasibility study, a complete business plan and a DVD with interviews with the students about their experiences along the way.
The EduCase is presented in a multimedia (written narrative with DVD) format with course questions and a rich bibliography of material that facilitates use of the case in a variety of courses including:
Introduction to Management - highlights issues relating to:
- Starting and running a business
- Feasibility planning
- Start-up challenges
- Basic financial information
Entrepreneurship -- highlights issues relating to:
- Characteristics of entrepreneurs
- Feasibility plans
- Business plans
- Start-up challenges
Communications & Marketing - highlights issues relating to:
- Sales forecasting, pricing and product mix, advertising and promotion, and distribution;
- Target market strategies
Strategic Management & Operations - highlights issues relating to:
- Sales forecasting, pricing and product mix, advertising and promotion,
- Vendor relations
- Growth planning
- Staffing
Human Resources -- highlights issues relating to:
- Hiring and supervision
- Team management
- Employee policies and ethics
Finance -- highlights issues relating to:
- Analyzing income statements
- Pricing
- Revenue projections
- Creating a financial dashboard